On Tuesday, the National Association of Nigerian Students, South-west Zone, issued a statement signed by its Coordinator, Adejuwon Olatunji, Deputy Coordinator, Alao John, and Public Relations Officer, Opeoluwa Awoyinfa, in which they gave MultiChoice Nigeria a seven-day ultimatum to reverse its proposed price hike on DSTV and GOTV subscription rates. MultiChoice had notified its subscribers of an upcoming 17% increase in prices for its DSTV and GOTV packages via text messages, with the new rates scheduled to take effect on May 1, 2023. The company explained that the price hike was necessary due to the rising costs of business operations.

NANS criticized the subscription fee increase, stating that MultiChoice, a South African company, was disregarding the standard of living of Nigerians and causing them undue hardship and exploitation.

In its statement, NANS expressed its disappointment with MultiChoice's decision to increase subscription fees without taking into account the financial capabilities of Nigerians. The association also noted that it had been advocating for a pay-as-you-view tariff for a while, but MultiChoice had not heeded their calls. NANS called on the National Broadcasting Commission to enforce its regulations on the activities and operations of Direct Broadcast Satellite Service Providers, citing DSTV's dominance in the Nigerian market since its establishment in 1995 and the large profits it had made from its over 25 million subscribers.

NANS demanded that the Federal Government intervene to prevent the proposed tariff increase and mandate MultiChoice to adopt a pay-as-you-view system, citing DSTV's implementation of this system in other countries. The association pointed out that Nigeria accounts for over 45% of DSTV's global market share and called on President Muhammadu Buhari and the Minister of Communication to revoke MultiChoice's sporting rights and provide an alternative service provider to end the exploitation of Nigerians.